SINGER vs Brother Sewing Machines
SINGER and Brother are two of the best-known sewing-machine brands sold direct in the US, both covering sewing, embroidery and quilting machines alongside accessories. This comparison covers what each currently offers and how their sitewide deals compare.
Current offers
Shop through our links: SINGER, Brother.
What each brand sells
SINGER sells sewing, embroidery and serger machines and quilting machines, and is part of SVP Worldwide alongside its sister brand Husqvarna Viking. Featured machines include the Smart Heavy Duty 9120, described as an upcoming embroidery-capable model with early access offered ahead of launch. SINGER also runs a paid membership unlocking extra designs, guided projects and creative tools.
Brother sells a broader catalog beyond sewing: printers, ink & toner, label makers, and cutting & crafting machines, alongside sewing & embroidery machines. It runs its own Outlet (curated deals on last-chance items) and Certified Refurbished (like-new performance at a discount) sections, plus an app-exclusive offer.
Pricing and current promotions
| SINGER | Brother | |
|---|---|---|
| Current sitewide/accessory promo | BOGO 50% Off Select Accessories (as of September 2026) | Save 30% on your first Ink & Toner purchase via the Brother Mobile Connect App |
| Discounted-stock section | Not shown on the SINGER homepage — check the site directly for any outlet/clearance section | Brother Outlet (last-chance items) and Certified Refurbished (like-new at a discount) |
| Membership/loyalty | Paid membership unlocking designs, guided projects and tools | Register Your Device for exclusive updates and support |
| Sister/related brand | Husqvarna Viking (same parent, SVP Worldwide) | N/A — Brother also sells printers and label makers under one roof |
Which to choose
- Want a sewing-machine specialist with a creative-content membership: SINGER’s paid membership (designs, guided projects) is built specifically around ongoing sewing/embroidery projects.
- Want to also cover printing, labeling or refurbished-machine savings: Brother’s Outlet and Certified Refurbished sections, plus its broader printer/label-maker catalog, offer more ways to save across a wider product range.
- Buying accessories specifically: check SINGER’s BOGO 50% off accessories against Brother’s ink & toner app discount — they apply to different product categories, so compare based on what you’re actually buying.
FAQ
Are SINGER and Brother related companies?
No — SINGER is part of SVP Worldwide (alongside Husqvarna Viking); Brother is a separate, independent company that also makes printers and label makers.
Does Brother sell refurbished machines?
Yes — a “Certified Refurbished” section offers like-new performance at a discount.
Is there a loyalty program?
SINGER offers a paid membership for extra designs and projects; Brother offers device registration for exclusive updates and support, which is not the same as a paid membership.
Which has a current promo?
As of September 2026, SINGER shows “BOGO 50% Off Select Accessories,” and Brother shows “Save 30% on your first Ink & Toner purchase” via its mobile app — check both current terms before assuming either applies to the specific product you want.